Did Benetton Do It Again? by Katrina Radic
  • February 15, 2012
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Oh Benetton, you and your silly little controversial ads!

Yup, Benetton did it again, but not of course as hard core as the UNHATE campaign, but still kinda controversial. I mean, if you mind people of the same sex passionately kissing each other for approximately one minute and 9 seconds. The ad goes by a pretty nice slogan “United colors of love” and is, as you can see, made especially for Valentine’s day.

Now, for me, this isn’t a controversial ad. It’s boring but it ain’t controversial, even though I know that if this where to go on TV there would probably be a fuss. Now, as for me, I’m always for free love of any kind, as long as it’s real love, but – I don’t even like to watch people of different sexes weirdly and ecstatically kissing for a full minute. Kudos on the rose pedal background though. It looks awesome.

 

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Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
  • SimonJonston

    not bad for a valentines idea.