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Dove Valentine’s Day Tweeting by Katarina Radovic
  • February 14, 2012
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This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page, or SMS DOVELOVE to 60002. In honor of Valentine’s Day, today’s question is “What do you love about your Valentine?”

Photo: Dove

Jocelyn Hsieh, senior brand development manager on Dove Global, says: “We hope the engagement and interactive nature of our campaign will bring a smile and a moment of Dove’s warmth to Londoners during their daily commute. We look forward to seeing Londoners’ reflections on beauty and their thoughts on the women in their lives shared on our billboard at Victoria Station.”

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.