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British Airways’ Luggage Race by Katarina Radovic
  • February 13, 2012
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If you’ve ever wondered what happens with your baggage at airports, you’re about to find out now. I certainly did wonder, because if my suitcase could talk it would be a war story, but British Airways service seems to look safe and reliable.

The British Airways has revealed its latest commercial for the 2012 London Olympic Games inspired by competitive sport spirit. The BBH London advertising agency came up with the idea of a suitcase race. The bags from USA, UK, Japan, Brazil and South Africa begins an exciting race to beat all other luggage on the airport. I think it’s funny and entertaining, especially because of the little girl with a heart printed suitcase that wins at the end.

“This year, the eyes of the world will be on us. We’re proud to be ready to use our experience and expertise to fly customers from all over the world to London. Watch our new film to see how our team is in place and ready to serve”.

For more information, check out British Airways’ official Facebook page.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.