Hot story
Emotional Branding: Connecting With Your Customers Through Story
Emotional Branding: Connecting With... June 6, 2013
Editor's pick
Grey London’s Global Creative Director Speaks on Puma’s Branding of Youth Expression
Grey London’s Global Creative... June 3, 2013

Diane Von Furstenberg’s Diet Coke Edition by

  • February 9, 2012
    •
    ,

Following the example of her colleagues, fashion designer Diane von Furstenberg and her brand DVF have done collaboration with a Diet Coke for a bottle limited-edition collection. Before her, this same project was done by Karl Lagerfeld, Roberto Cavalli, Missoni and few others. Every collection was a major hit, a true fashion pleasure.

Diane has splashed aluminum bottles with her recognizable prints in red and black. This stylish Diet Coke sets will be available at selected DVF boutiques throughout February or you can by it online ($30 for a set of four).  The 100% of proceeds go to the Foundation for the National Institutes of Health that’s supported by The Heart Truth program.

As the part of The Heart Truth program, Coke has teamed up with the actress Minka Kelly to walk the Red Dress runway in Diane von Furstenberg dress on February 8 – a humanitarian runway that’s striving for the heart disease awareness since 2003. In that spirit, Diet Coke has even changed its packaging design. I think that the big, red, painted heart in contrast with Coke’s silver can, really can help and make a difference.

Photo: Diet Coke, design by Diane von Furstenberg

Interesting read? Share it:

BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
back to top
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
MAGAZINE
INFO & MAGAZINE
ADVERTISING
© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.