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NIVEA SUN: Outdoor Art In Rio De Janeiro by Marija Ivanovic
  • February 8, 2012
    • ,

My first impression was wow! It’s amazing what can be done by using only different colored beads and sun lotions.

Nivea and Brazilian agency Click Isobar has given the opportunity to artist Simon Fernandez, to create an innovative billboard in order for Nivea‘s sun lotion to be promoted.

Photos: NIVEA

Of course, one of the main attention was to prove that summer without the sun does not make sense. Hence, what makes it different and special is the fact that the billboard reacts to sunlight revealing a picture of the beach to communicate the product. The billboard is made ​​up of about 1 million white beads that react to sunlight and release the colors that make up the mosaic image. The billboard is placed in Rio de Janeiro, at Av Pres. Vargas.

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BY Marija Ivanovic

Author

Marija Ivanovic
Marija Ivanović is a management student at Faculty of Organizational Sciences. She is mostly interested in marketing, management and sales. Always a team player, enjoys meeting new people, learning new things, gaining professional experience, attaining different perspectives as well as learning new languages. Adores fashion and everything about it, and she’s also in love with volleyball and Spanish. Since March 2012, she holds the position of Chief Communications Officer at Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.