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Cadbury Is Taking You To Joyville by Marija Ivanovic
  • February 8, 2012
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In collaboration with the agency Fallon London, Cadbury has made a new, funny as always campaign worth £6 million in order to promote the new Dairy Milk Bubbly by introducing Joyville, an imaginary land where chocolate is made.

During the ad you can see Joyville’s hardworking laborers popping out from hidden places in order to deliver the new Dairy Milk Bubbly to the public, a lot resembling Willy Wonka and The Chocolate Factory. The campaign was launched on Google +, as well as with a real-world component, a musical chocolate fountain in the Westfield Shopping Centre in London.

Cadbury Dairy Milk has always been about delivering the nations favorite chocolate with a sprinkle of joy. Joyville taps into the magic of the brand, creating a place that can live in people’s imaginations with endless possibilities. “We are very excited about bringing it to life” explains Matthew Williams, marketing director at Kraft Foods.

Photos: Cadbury

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BY Marija Ivanovic

Author

Marija Ivanovic
Marija Ivanović is a management student at Faculty of Organizational Sciences. She is mostly interested in marketing, management and sales. Always a team player, enjoys meeting new people, learning new things, gaining professional experience, attaining different perspectives as well as learning new languages. Adores fashion and everything about it, and she’s also in love with volleyball and Spanish. Since March 2012, she holds the position of Chief Communications Officer at Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.