In collaboration with the agency Fallon London, Cadbury has made a new, funny as always campaign worth £6 million in order to promote the new Dairy Milk Bubbly by introducing Joyville, an imaginary land where chocolate is made.
During the ad you can see Joyville’s hardworking laborers popping out from hidden places in order to deliver the new Dairy Milk Bubbly to the public, a lot resembling Willy Wonka and The Chocolate Factory. The campaign was launched on Google +, as well as with a real-world component, a musical chocolate fountain in the Westfield Shopping Centre in London.
Cadbury Dairy Milk has always been about delivering the nations favorite chocolate with a sprinkle of joy. Joyville taps into the magic of the brand, creating a place that can live in people’s imaginations with endless possibilities. “We are very excited about bringing it to life” explains Matthew Williams, marketing director at Kraft Foods.