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Marni At H&M Commercial By Sofia Coppola by Dusan Mihajlovic
  • February 6, 2012
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Earlier we announced a new collaboration between Marni and H&M. Now they’ve launched a new commercial directed by Sofia Coppola.

This video is set in Morocco, presenting a new special collection from Marni and H&M, done in a classic Sofia Coppola way, with long shots and focused frames. It is a great one minute story with the magnificent tune of Brian Ferrys “Avalon” in the background.

After the collaboration with Versace, this is also a great promotion from H&M and one of the biggest fashion houses. The new collection is inspired by Marni’s original print and it will go off on 8th March in 260 stores worldwide and online.

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.