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Lexus’ Facebook Timeline-Like App by Srdjan Toljagic
  • February 3, 2012
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Connecting with its followers on a personal level is what every brand wants to achieve, and that’s what “The Points of No Return“ app from Lexus is for.

Inspired by the expected Facebook timeline for brands, Lexus launched an  app that looks like Lexus’ timeline.

The app uses Open graph, so it connects to a wider audience not just Lexus’ dedicated fans, and it shows historic moments from when the GS 2008 was revealed to the all new GS 2013 (which will be arriving in showrooms in February 2012) and in between are also other big moments in social media, technology and design.

On these historic moments you can click “Remember”, “Want” and “Own” and the interactions will be posted as stories on your wall.

Brian Smith, Lexus vice president of marketing said “We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging Open Graph features to enhance user experience, we’re not waiting for the future. It’s all about innovating, including a ‘sneak peek’ of exciting things to come on Lexus’ Facebook page.”

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.