The cosmetics brand AXE is pretty much busy these days with its latest campaign Unleash the chaos. After releasing a commercial with the same title, the follow-up is a print ad with the same task of promoting the New Axe Anarchy for him + for her.
It seems that girls and boys are going to make some trouble! We are accustomed to expect creative advertising from this brand and I think this series of ads are no exception. The advertising agency BBH, London and director Tom Kuntz have done, yet again, a great job.
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
