Have You Seen This Kodak Identity? by Katrina Radic
Here is a nice concept made by Dowling|Duncan on how Kodak can use its potential and current look to make a fantastic retouch of the brand’s identity, making it look stylishly modern but at the same time staying true to itself.
Conceptual exploration with Kodak Design Strategy and Branding looking at the recreation of the classic ‘K’ Brand trademark. This would be used specifically on new product and service concepts in development at Kodak aimed at reinvigorating this classic American brand. While thoroughly modern, the concepts and logo would leverage the brand’s 130 year old heritage.
Posters created for internal communications to promote the new design of the Kodak Instamatic. These highlight the geometry and designs of the Instamatic since 1963, a true Kodak icon.
Placement and application on the new Kodak Instamatic 500 camera and digital Kodak Carousel
(Product design by Symon Whitehorn)
The Kodak Moment. Bringing back the yellow Kodak envelope. The joy of going to the post box and receiving prints through the post. Something else to open other than bills! Images are able to be ordered and sent directly from the Kodak Instamatic where ever you are in the world.
Photo books can be ordered and sent directly from the Kodak Instamatic.
Simple, beautiful photo books without any of the frills or fake backgrounds and templates associated with other leading photo book suppliers. The image is hero as is the pace and layout of the imagery. Comments relating to the images are arranged in an appendix at the back of the book, printed on a different colored paper stock.