Famous Brand Logos Analyzed By A 5-Year-Old by Katrina Radic

Here’s a new idea – why not test your logo on kids? Honestly, they are the ones who actually see things absolutely clear for what they are. Beneath is a video where a 5-year-old analyses famous logos, from which we could actually really learn something. A logo is nothing more then complexity gone simple to the max – a combination of metaphorical and symbolical colors and shapes that subconsciously or consciously send us a message. Let’s see what messages gets this adorabel 5-year-old from them:

The most interesting part for me (except the adorable cheetah,cheetah,cheetah! bit) was the logo for Panera Bread – the girl said that it’s a coffee logo, even though the picture doesn’t consist of anything directly related to coffee. I’ve checked it out and – what do you know – Panera Bread is a bakery-cafe.