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Guinness Rolls Out A New App, Enhances User Experience by Dusan Mihajlovic
  • January 26, 2012
    • ,

Guinness has launched a new mobile app for their Storehouse in the heart of the historic St. James Gate Guinness brewery in Dublin. This app allows users to enhance their Guinness Storehouse experience.

The app can be downloaded for iPhone, iPad, Android or BlackBerry smartphones, and by using it, visitors can purchase tickets at a 10% discount, avoid ticket lines, walk through the building using Google maps, and check the opening time. The app is made to simulate a tour guide with lots of photos, video and the descriptions of the building’s hotpots. The guide is enabled for users on English, German, French, Spanish, and Italian.

Guinness Storehouse is home to an old fermentation plant, transformed into a seven-story visitor attraction that tells the history of the birth and the making of the world famous beer, and as such it is a popular tourist attraction, a normality for any beer museum.

Another interesting thing that app offers is that you can enjoy in culinary fun and view how the Guinness Storehouse executive chef, Justin O’Connor cooks, as well as allow them access to Guinness recipes such as Guinness Brown Bread and Guinness and Beef Stew from Five.

Users can also upload images from their visit and view a gallery of 25,000 visitor photos since 2008. Amateur photographers will be able to enter the monthly Guinness Storehouse Photo Competition via the app, offering the chance to win a monthly prize or the ultimate prize of 1,000 euro for one annual winner.

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.