Nestlé’s Products Got Redesigned, Easier To Use
Nestlé is developing a new type of packaging for some of its products so their customers will be able to utilize them without difficulty. This came as an idea resulting from cooperation with the University of Cambridge in United Kingdom and their method since 2009.
The method is called ‘Inclusive Design’ and it is a process which seeks to develop product design to meet the needs of more people and to develop new tools for making their products easier to use.
“Nestlé is taking a lead role in the development of this design philosophy,” said David Wiggins, Head of Packaging at Nestlé UK, “It is about pioneering design that benefits all our consumers,”
Nestlé also aims to make its products safe to use, maintains freshness, provides easy to understand instructions and minimises waste.
“Putting the consumer at the center of packaging development means creating products and packaging that are easy to use regardless of age, disability or physical condition,” said Anne Roulin, Global Head of Packaging and Design at Nestlé.
At Georgia Tech Research Institute in Atlanta, US, special pair of gloves was designed by their researchers to help Nestle understanding the impact of arthritis.
“Consumers want packaging that is easy to open and products that are easy to use,” said Fergal Barry, Arthritis Australia’s Strategic Partnerships Manager.
The move by Nestlé Australia to redesign some of its packaging has been welcomed by arthritis sufferer Wendy Favorito, a 41-year-old speech pathologist from Sydney.
“Every day of my life I’ve struggled with packaging so this move by Arthritis Australia and Nestlé is really liberating – it will certainly give me more independence in my day-to-day life,” she said.
Nestlé is already creating easy-to-use packaging as a result of its design process by making the Nescafé Gold packaging easier to use with a new easy-to-hold jar, ‘click and lock’ screw cap and easy-peelable foil membrane.
“We wanted to develop a new Nescafé Gold jar, so gaining consumer insight was the first step,” explained Philippe Domansky, who led the jar redesign at Nestlé’s Product and Technology Centre in Orbe, Switzerland. “Our new jar design looks more modern, while maintaining the fundamental shape that says Nescafé Gold coffee,” he added.
Among these products, Nestle has launched new packaging for its ready-to-drink brand Boost in US in February last year. Improvements by Nestle expert team included an easy-to-grip bottle, easy-to-open cap without the inner seal and easy-to-handle multipack holders.
The complete nutritional drink range is targeted at elderly people who are malnourished or at risk of malnutrition.
