Rebranding: “Bing Is For Doing” By Microsoft by Branding Magazine
‘Bing is for Doing.’ is a new tagline for Microsoft’s Bing search engine. This campaign is freshly created by Publicis Groupe‘s Razorfish with strong focus on winter-sport athletes. The first spot uses Bing searches to tell the story of Kevin Pearce, an American snowboarder, of his tragic accident on the Olympics.
The main accent on the new campaign will be on “ing” in Bing as the gerund form of verbs: doing, living…
Check out the spot after the jump:
Google leads, with a 65.9% share in December, according to ComScore. Microsoft holds only 15.1% followed by Yahoo’s 14.5%. According to Microsoft, its online ad revenue was up 13% in the most recent quarter, mainly because of search.
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