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Converse Promotes Street Art In Beijing by Dusan Mihajlovic
  • January 20, 2012

Last October Converse hosted Off Canvas in Beijing, a bold street exhibition spotlighting six international and domestic artists which installations are revealing communities and canvases of China’s emerging scenes in indie music, art, fashion and skating. The artists who made all these incredible artworks are Neville Brody, EINE, Benny Luk, Ying Yonghui, SHOE, and Nod Young.

They have showed their work in a mix of unexpected locations: from the quaint hutongs of Wudaoying and the bustling streets of Xidan to the factories of 798 and the live music venue Mao Livehouse. Here are some behind the scenes photos:

For further promotion of the artwork, Converse made a series of short films for every artist (the videos, for some reason, work only in Mozilla Firefox) :

Vortext by England’s Neville Brody

Great Adventure by Ben Flynn aka Eine

SHOE and UN- by Amsterdam’s Niels ‘SHOE’ Muelman

PLAY by Shanghai’s Ying Yong Hui:

NEW WAVE by Beijing’s Nod Young:

WITH–AGAINST by Hong Kong’s Benny Luk:

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.