Hot story
Emotional Branding: Connecting With Your Customers Through Story
Emotional Branding: Connecting With... June 6, 2013
Editor's pick
Grey London’s Global Creative Director Speaks on Puma’s Branding of Youth Expression
Grey London’s Global Creative... June 3, 2013

Nike Releases A State Of The Art Tennis Shoe by

  • January 18, 2012
    •

Nike’s legendary footwear designer Tinker Hatfield teamed up with Roger Federer to create an innovative shoe that would “give Roger an advantage on the tennis court”. The main challenge was to combine all the positive aspects of a running shoe (lightweight and breath ability) with the tremendous strength and stability a tennis shoe requires. The result is the Nike Zoom Vapor 9 Tour shoe – “a unique package that’s different than any other tennis shoe out there”. 

The innovative system called “Dynamic Fit” features a set of “fingers” on the shoe’s outer surface, and a loop system on the inside – working together as a pulley system. When the laces are wrapped all the way to the bottom, the shoe has a glove like feel, moving back and forth to fit any shape of the foot. Lightweight mesh was added to keep the foot cool, while a TPU (thermoplastic polyurethane) frame going from the middle of the shoe to the heel gives a high lever of stability and protection during lateral movement and quick directional changes. Lunar cushioning and a Nike Zoom unit work together in the heel for impact protection and extraordinary comfort.

To be honest, it’s not the prettiest looking shoe Nike has produced for Roger, but, if its good enough for the greatest tennis player of all time, it’s got to be good for the rest of us. Take a look at the video below where Roger and Tinker discuss the shoe’s features:

Interesting read? Share it:

BY David Brbaklic

Staff Writer

David Brbaklic
Jack of all trades, master of none. Enrolled in an architecture course at the Faculty of Architecture in Belgrade in 2009, has been introduced to a variety of fields ranging from art, graphic design and 3D visualization to architecture itself. Has been trying to figure out how to make them all work together since.
back to top
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
MAGAZINE
INFO & MAGAZINE
ADVERTISING
© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.