Intel’s New Shopping Experience by Branding Magazine
Intel Corporation is working with retailers such as HSN, Kraft Foods and Macy’s to apply technology in new and innovative ways. The company announced that it is to pilot a series of new retail solutions designed to deliver more relevant and entertaining experiences to shoppers.
By using Intel-based technologies, retailers are able to integrate the information-rich experience of online shopping with the advantages of physical locations. Built on 2nd generation Intel® Core™ processors these solutions allow retailers to create visually stunning experiences that engage shoppers, deliver customized content and help them make better-informed purchases. For retailers, these solutions are easy to manage, cost-effective and can result in increased satisfaction, higher sales and fewer returns.
In an effort to expand its reach and interaction with shoppers beyond TV and the Internet, Intel collaborated with HSN to develop a massive interactive touchwall. The solution allows HSN the opportunity to engage with consumers at various food and wine events throughout 2012 by offering a virtual cooking class with world-renowned chef Wolfgang Puck. This initiative encapsulates all of HSN’s recent digital advancements – mobile, gaming and social – into a fun shopping experience that can be offered virtually anywhere.
As digital signage quickly becomes a new method for marketers, it is imperative that the industry be able to provide measurable results to advertisers while delivering more relevant content to consumers. Retailers that integrate Intel Audience Impression Metric Suite (Intel® AIM Suite) into solutions are able to quickly change featured content to meet the demographic of the consumer, providing a more personalized shopping experience. Intel AIM Suite also anonymously collects valuable shopper data so retailers can more accurately measure campaign success.
Using Intel AIM Suite, Kraft Foods and Intel developed the DIJI-TASTE Sampling Experience, an interactive solution that distributes product samples based on audience metrics to target a specific demographic.The first deployment of the DIJI-TASTE, The JELL-O DIJI-TASTE experience is currently deployed at the Shedd Aquarium in Chicago and South Street Seaport in New York.
Macy’s is also testing the Beauty Spot at four of its stores in an effort to assist shoppers in finding and evaluating cosmetics and fragrances. Shoppers can use the stations to get detailed information about beauty products, as well as download useful information to their mobile devices about cosmetic trends, new products and seasonal promotions.
These pilot solutions build on a number of other efforts in which Intel has worked closely with leading brands over the last year to roll out innovative solutions. Intel has also collaborated with Adidas, the LEGO Group and Petrobras to bring engaging consumer experiences worldwide.