Not even a month ago we wrote about Paramount Pictures’ 100th anniversary logo redesign. This time one of their main competitors, Universal Studios, does the same thing as they celebrate the 100th birthday.
However, Universal Studios took a little bit different road to the logo’s redesign. Unlike Paramount Pictures who had cut all the unnecessary extras on the word Paramount itself, thus achieving a minimalist feel, Universal Studios decided to pump up the letters and added a metallic look to them, while changing the typeface completely. I could discuss if this were a good decision, or a bad one, but the thing I must admit is that the new logo looks stronger and more effective. The effectiveness is probably achieved by a more realistic looking Earth, space environment surrounding it, and the eclipse of the Sun, opposed to the “glow-effect” the previous logo had.
New vs the old logo
Logo close ups
The new logo features the words “A Comcast Company” written under the planet Earth, instead of “An NBCUniversal Company”, as the company was merged with Comcast, the largest cable operator and Internet provider in the United States.
According to Ron Meyer, Universal’s chairman:
“There is value to the entire industry when you can celebrate this kind of milestone” .
First screening of the logo is scheduled for this spring when the studio will release “Dr. Seuss’ The Lorax.” The company also plans not only to restore 13 of their all-time classics such as “All Quiet on the Western Front” and “Out of Africa”, but to repack some of the films like “E.T.: The Extra-Terrestrial” and “To Kill a Mockingbird” on Blu-ray, as well. This will be a long year of celebration for Universal, so they plan to host “revamped tours and themed experiences at Universal’s amusement parks“, and showcase archive footage on a specially prepared microsite.