By taking advantage of new outdoor technologies such as video mapping, the official launch of Virgin Money culminates with 270 degrees video projection on the University of London’s Senate House Library.
The architectural and immersive video projection combines scenes from the TV commercial, as well as some new and spectacular effects all in order to promote Virgin Money in the best light possible, yet it remains to see how Virgin Money will actually change the face of banking as pompously stated throughout the campaign.
”There has been a fantastic positive response to what we are trying to do, thank you for all of your feedback. This is the start of a whole new era at a time when banking desperately needs some real competition,” says Richard Branson, Virgin CEO. ”It all culminated in a wonderful show put on by Virgin Money at Senate House in London, the results of which you can see above. The projection summed up the excitement, energy and freshness of our new adventure into banking. Do share the footage, we’re very proud of it.”
Take a look at the full projection:
- 187 posts