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Virgin Money 270 Degrees Video Projection by Dorian Cioban
  • January 11, 2012
    • ,

By taking advantage of new outdoor technologies such as video mapping, the official launch of Virgin Money culminates with 270 degrees video projection on the University of London’s Senate House Library.

The architectural and immersive video projection combines scenes from the TV commercial, as well as some new and spectacular effects all in order to promote Virgin Money in the best light possible, yet it remains to see how Virgin Money will actually change the face of banking as pompously stated throughout the campaign.

”There has been a fantastic positive response to what we are trying to do, thank you for all of your feedback. This is the start of a whole new era at a time when banking desperately needs some real competition,” says Richard Branson, Virgin CEO. ”It all culminated in a wonderful show put on by Virgin Money at Senate House in London, the results of which you can see above. The projection summed up the excitement, energy and freshness of our new adventure into banking. Do share the footage, we’re very proud of it.”

Take a look at the full projection:

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.