It’s relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you’re a brand… that is, it’s easier to do that than handle a crisis in the social media space.
Properly handling a crisis in the social media space is where you separate the men from the boys or women from the girls – whichever the case may be. I was reminded of that watching the incredible and ongoing fallout re: the Penn State scandal. Lord knows this scandal transcends social media as well as sports as the mistakes made by those entrusted with the Penn State brand are numerous but it gave me cause to wonder aloud…