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YouTube Rewind 2011 by Srdjan Toljagic
  • December 21, 2011

YouTube Rewind is a look back at the most viewed videos, channels, and moments that defined YouTube in 2011. To make these lists, YouTube looked at the global view counts of uploaded videos, and in some cases, the views across multiple versions of the same video. In total, there were more than 1,000,000,000,000 (one trillion) playbacks on YouTube this year. That’s about 140 views for every person on the planet. And what do we get as users for making YouTube the most popular video site? Rebecca Black as our host of course! Her music video “Friday” is the most-viewed YouTube video globally (excluding videos from major music labels). There is no such thing as negative publicity, eh?

Most-viewed YouTube videos globally (excluding videos from major music labels) 
(playlist)

  1. Rebecca Black – Friday (OFFICIAL VIDEO)
  2. Ultimate Dog Tease
  3. Jack Sparrow (feat. Michael Bolton)
  4. Talking Twin Babies – PART 2 – OFFICIAL VIDEO
  5. Nyan Cat [original]
  6. Look At Me Now – Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic)
  7. The Creep (feat. Nicki Minaj & John Waters)
  8. Maria Aragon – Born This Way (Cover) by Lady Gaga
  9. The Force: Volkswagen Commercial
  10. Cat mom hugs baby kitten

Most-viewed YouTube channels globally (excluding channels from major music labels)

  1. machinima
  2. IGNentertainment
  3. RayWilliamJohnson
  4. expertvillage
  5. BlueXephos
  6. smosh
  7. realannoyingorange
  8. roosterteeth
  9. thelonelyisland
  10. barelypolitical

Most-watched videos from major music labels globally (playlist)

  1. Jennifer Lopez – On The Floor ft. Pitbull
  2. LMFAO – Party Rock Anthem ft. Lauren Bennett, GoonRock
  3. Bruno Mars – The Lazy Song [Official Video]
  4. Nicki Minaj – Super Bass
  5. Pitbull – Give Me Everything ft. Ne-Yo, Afrojack, Nayer
  6. Pitbull – Rain Over Me ft. Marc Anthony
  7. Jessie J – Price Tag ft. B.o.B.
  8. LMFAO – Sexy and I Know It
  9. Katy Perry – E.T. ft. Kanye West
  10. Katy Perry – Last Friday Night (T.G.I.F.)

Some highlights from other categories

Check out YouTube.com/Rewind for a timeline of this year’s most popular videos and events and to see what the world watched in 2011.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.