After a successful collaboration with H&M, Versace has made one more major step with its first kids’ collection Young Versace and first store that has opened on Milan’s Via Borgospeso, located next to the Versace Home boutique. This latest Spring 2012 collection is designed for girls and boys from 0 to 12 years old, of course with fashion exaggerations. That’s how you can buy leopard-print and Swarovski crystal baby bottles for your youngest.
Store concept is really attracting and glamorous, inspired by a merry-go-round. Kids are certainly amazed, but first of all it’s all made to attract those who are paying this luxury – the parents. It’s lilac purple with iconic Versace signature of Medusa-head that decorates the entire interior and super-sized candy canes that are combined with luxury vintage furniture. This 538-square-foot store is candylicious and tempting for spending the money, of course if you can afford it.
Donatella Versace said: “I am thrilled to be able to present the Young Versace collection in its own unique retail environment. The collection is perfect for kids that like to stand out from the crowd.”