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MINI Brand Store Opens In Amsterdam by Dorian Cioban
  • December 20, 2011

MINI has announced that it became the first car brand in the Netherlands to open an official brand store which will offer a big number of MINI accessories and lifestyle articles. Visitors will also have the ability to create their own MINI on a large screen. The store opens this saturday, just a day before Christmas, and it will revolve around the pure experience of the famous British brand.

MINI even went a step further and employed Queens guards to hand over the key of the lifestyle shop to the Director of BMW Group The Netherlands Jan-Christiaan Koenders and the Director MINI Netherlands Chris Collet.

A very nice move by MINI, considering how much the British people have respect for their country and everything that is British. If they also threw in an English breakfast in the mix, no doubt that it would be a big hit in the media.

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.