MINI has announced that it became the first car brand in the Netherlands to open an official brand store which will offer a big number of MINI accessories and lifestyle articles. Visitors will also have the ability to create their own MINI on a large screen. The store opens this saturday, just a day before Christmas, and it will revolve around the pure experience of the famous British brand.
MINI even went a step further and employed Queens guards to hand over the key of the lifestyle shop to the Director of BMW Group The Netherlands Jan-Christiaan Koenders and the Director MINI Netherlands Chris Collet.
A very nice move by MINI, considering how much the British people have respect for their country and everything that is British. If they also threw in an English breakfast in the mix, no doubt that it would be a big hit in the media.
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