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‘Snickers Bikers’ With Mickey Rourke by Dorian Cioban
  • December 15, 2011
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BBDO Moscow came up with a funny TV commercial for Snickers chocolate bar featuring the famous hollywood actor Mickey Rourke. The commercial is a continuation of series of TV commercials for the Russian region featuring ‘transformations’ of celebrities, the first guest star being the famous Russian ballet dancer Anastasia Volochkova.

The video shows Mickey Rourke walking out of a gas station, sitting on his bike and as he fails to start it, he gets angry. His pals try to comfort him by giving him a Snickers bar and *poof* he magically turns into another actor, and they all hapily ride off onto the open road. The tagline of the video briefly appears and translates as: “No brakes. Snickers.”

I think that lately Mickey Rourke is filming anything his manager brings on the table. To me, this ad doesn’t spark that Snickers awesomness at all. Sorry BBDO, better luck next time.

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.