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Send Yourself A Gift Via Heineken by Dusan Mihajlovic
  • December 9, 2011

Heineken has come up with a new way of promoting their new product with the BeerTender. They will offer it to customers over the social media app so, all in all, you can send it to yourself as a holiday present, and it will look like somebody else had sent it to you – so that you wouldn’t feel guilty for just buying it.

The BeerTender is an at-home draught beer experience for $99 and Heineken believes it could make a great purchase, but if you don’t really want to buy it for yourself, you could find, on the Facebook app, someone who is in the same situation as you and you could buy it to each other as a gift.


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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.