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10 Years Of Nike SB by Katarina Radovic
  • December 9, 2011
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Nike has produced its first skateboarding line 10 years ago when no one could have guessed how much skate culture will be developed. In that time Nike has signed its first skateboarding athletes line and launched Nike SB that led the charge of technological innovation of skateboarding footwear. For these business ventures Nike has set up its new standards like: durability, breathability, tradition and progression. Because of that kind of challenges Nike became the leader in sport design.

For this special occasion of the 10 years anniversary Nike presented this creative video where we could see Nike skateboarding evolution through sketches by Paul Rodriguez.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.