Interactive Billboards By Coopers
The Australian beer brand Coopers aims to achieve more interactivity with their consumers. Even this brand has a long tradition that is exactly what makes the Cooper’s branding strategy, this time they have to go digital. With that idea in mind Coopers has presented its interactive billboards in Sydney, created by advertising agency Colman Rasic. I really like this next level kind of advertising. There’s no better way to spend some time while you’re waiting for someone and find out more about brand engagements and current campaigns.
