All Virgin International Airlines Will From Now Operate Under The Virgin Brand by Katrina Radic
Virgin Australia has officially launched its international airlines V Australia and Pacific Blue under its new brand, Virgin Australia. The establishment of one brand and identity for Virgin Australia’s domestic and international operations is a key part of the company’s ‘Game Change Program’ strategy to become the airline of choice in Australia. From December 7, travelers will experience:
- New Virgin Australia signage at key international ports.
- New-look travel documents.
- One Guest Contact Centre number for both the domestic and international operations.
- One consolidated Virgin Australia website for both the domestic and international operations.
Also, there will be a new brand and livery for Virgin Australia’s joint venture with the Government of Samoa, Polynesian Blue, has also been revealed. The Prime Minister of Samoa, the Hon. Tuilaepa Sailele Malielegaoi, announced that the country’s national airline will now operate as Virgin Samoa.
Virgin Australia Group CEO John Borghetti said: “The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service. Now that our international airlines are all operating under the Virgin brand, our focus is on redesigning the product in the air to ensure a first-rate travel experience across all of our airlines.”
Australia will also be getting a new brand identity: “We look forward to revealing the new designs in the first half of 2012″
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.