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The Future Of TV with Microsoft’s Xbox 360 by

  • December 5, 2011
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“A revolution is happening in the living room.”

Following the latest trends of voice control, Microsoft’s Xbox 360 Kinect voice control added a new feature, and announced the transformation of the way you enjoy TV entertainment. The all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE will allow you to find your favorite live TV entertainment easier than ever.

“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”

“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research.

“…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”

The power of Kinect combined with the intelligence of Bing search is turning your voice into the ultimate remote control. With Bing on the Xbox, your voice is the ultimate search tool to find your favorite games, movies, TV shows, music with no effort at all.

The Xbox 360 catalog is expanding fast with Hulu Plus, Last.fm, Netflix, Zune music and video and ESPN, as well as on its existing lineup of great TV providers, such as AT&T U-verse TV in the U.S., TELUS in Canada, BSkyB in the U.K., CANAL+ in France, Vodafone Portugal, VimpelCom in Russia and FOXTEL in Australia.

With the rise of this type of technology, armchair sports will never be the same. So many companies focusing on making things easier to find/control is making the world spin even faster. Voice controlled happiness anyone?

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.