Nike Newsprint “Never Stop : LeBron James Issue” by Branding Magazine
The followup to the launch of the LEBRON 9 and LeBron James’ Nike Sportswear Collection, Nike launched a newsprint that features celebration and storytelling about LeBron himself. The newsprint was originally distributed to media in a print only format, but now is available for download here.
The newsprint features include:
- An illustrative look at James’ life and times by artist Cody Hudson
- Documentary photography of LeBron’s summer in Akron and China
- The story of his First Dunk from the voice of LeBron’s high school PE teacher James Donald
- “What If?” a speculative discussion about what if LeBron had chosen to concentrate on Football – timely following his flag football game with Kevin Durant
- A look at his latest signature shoe the LEBRON 9 and his Spring 12 Nike Sportswear Collection
Plus more stories and never-seen-before archive photography and artifacts from LeBron’s life
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
