Tommy Hilfiger’s Holiday Par-tayWritten by Katarina Radovic / Featured in: Advertising, Fashion / 28.11.2011.
Besides its new collection, Tommy Hilfiger has presented a new campaign in collaboration with New York-based agency Laird+Partners. With its new holiday video called “Holiday Par-tay” Hilfiger is sharing with us Christmas happiness and joy with its message “from our house to yours.”
It’s about a holiday disco party in Casá Nobiliùs Maisõn-us. Everyone is chic and fun while they are wearing Tommy Hilfiger’s winter collection – Preppy Holidays collection. We see several generations of Hilfiger family in the 60-second TV ad, together with beautiful models of all ages. Everyone is dancing and celebrating its fashionable way of holidays. You can enjoy it while the music is on, but Morgan IV, the family basset hound pulls out the plug. That’s when a handsome male model wishes us happy holidays.
This campaign had pretty much good response till now and it will not be translated into other languages because “English is the language of the brand, and it adds to the American flavor” says the Avery Baker, CMO of Tommy Hilfiger.
Tommy Hilfiger said: “I absolutely love this holiday season’s sequel TV spot featuring the Hilfigers. It is part fashion commercial and part music video, full of amazing energy and spirit. The family perfectly represents our heritage of preppy American sportswear with a twist. The Holiday Par-tay campaign captures the Hilfigers at their fun-loving, quirky best, spreading our version of holiday cheer across the world”.
You can find out more about this Tommy Hilfiger campaign on their website.