Lighting Up the Night Sky: McDonald’s ‘Fry Lights’Written by Dorian Cioban / Featured in: Advertising, Agency / 23.11.2011.
McDonald’s strikes again with a remarkable unconventional outdoor advertising. In cooperation with Leo Burnett, they have built a billboard consisting of numerous searchlights in order to resemble their iconic McFries.
The billboard, which is visible up to a three miles away, will be displayed until the December 8 as a part of the regional “Best Fries on the Planet” campaign that is ‘a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon,‘ as McDonald’s says.
No doubt that Leo Burnett did again a fantastic job with presumably limited budget and numerous limitations, and they managed to transform a conventional billboard to something that will stick to the customer’s memory. Also, don’t forget to check out this McDonald’s Frozen Coins creative stunt which we wrote about a few months back.