Acura Introduces Roadside Assistance App For iPhoneWritten by Branding Magazine Editorial / Featured in: Automotive, Digital / 23.11.2011.
Acura announced that it will extend the current AcuraLink® brand to a new set of digital services, commencing with the launch of a new AcuraLink® Owner’s Mobile App, available to all Acura clients.
The initial features for the AcuraLink® Owner’s App will support Acura’s Roadside Assistance Program. Acura owners can now conveniently access a wide range of roadside assistance services simply through the new iPhone® app.
The free app, produced with Acura’s partner, Cross Country Automotive Services, offers drivers access to a full range of service options available through the sign-and-drive Acura program. Services include items such as comprehensive towing, lock-out assistance, battery jump-start, tire change and fuel delivery.
Acura owners can use the AcuraLink Roadside Assistance app to view scheduled time of arrival and contact information for the dispatched towing service provider, as well as an assigned reference number for the roadside disablement event. The app also offers a priority emergency button for urgent situations.
“Roadside Assistance is now available at the push of a button with this user friendly application. This is another example of the flexibility, speed and expertise Acura clients have come to expect from our products, services and our brand”, said Charles Kendig, Acura Division’s Assistant Vice President for National Fixed Operations.
Acura owners can use the app to reach an experienced roadside assistance agent to dispatch a reliable roadside assistance service provider: 24 hours a day, seven days a week.
“Acura owners highly value design and engineering innovations within their vehicles, and Cross Country is excited to provide technology that enables Acura owners to easily obtain dependable roadside assistance service and related information when they need it,” said David Ferrick, Cross Country’s senior vice president and general manager of Insurance Services and Automotive Markets.
The AcuraLink Owner’s App is available for download at the App Store.