North Restaurant’s Visual identity
“Dining isn’t just about the meal, it’s about the overall experience.”
-Sam Fox
Fox Restaurant Concepts is a collection of original, thriving boutique restaurants in Arizona, California, Colorado, Texas and Kansas.
Founder Sam Fox began with a single restaurant, Wildflower in 1998, and today heads a dynamic, growing restaurant group encompassing 12 unique concepts across 31 restaurants with more than 1,900 employees.
“Dining in one of our restaurants is an experience. We create gorgeous, contemporary settings, highly flavorful, fresh, innovative cuisine, and offer attentive, gracious service.
We’re passionate about the restaurant industry, we’re dedicated to the craftsmanship of food and wine, and we strive to create memorable dining experiences. We are proud of our restaurants and we cordially invite you to be our guest.”
North is one of the Fox Restaurant Concept’s ‘Modern Italian Concept’ restaurant chains. North restaurants can be seen in Kansas, Colorado, Texas and – Phoenix, Arizona where a new one recently opened.
“Taking its cue from an Italian trattoria, North offers a fresh new approach to Modern Italian cuisine with sleek interiors, a sexy atmosphere, and a menu offering unique antipasti, gourmet pizzas, inventive pasta dishes and many wood roasted and grilled dishes, NoRTH is the perfect spot for any dining occasion. NoRTH appeals to a variety of guests seeking a casual, hip and upbeat venue with deliciously affordable fare.”
The new restaurant, of course, needed a new identity, and that’s where TunnelBravo stepped in, making these wonderful vintage-looking designs. They used a number of charming, old-looking, Italian-style design elements, and made a custom font on their very own L.C. Smith typewriter.
At the end, like a ‘cherry on top’ they hand-painted the façade, making a funky mural. The whole identity is really beautiful and it perfectly fits the restaurant, making a typical clash of modern vs vintage.
