eBay Launches RedLaser 3.0 AppWritten by Branding Magazine / Featured in: Advertising, Digital / 22.11.2011.
Having been acquired by eBay, Inc. in 2010, RedLaser recently launched RedLaser 3.0, a newly available iPhone app designed to be an extremely useful comparison shopping tool just in time for the holidays. First demonstrated at X.Commerce Innovate conference, RedLaser 3.0 now combines popular aspects of eBay’s mobile properties together to standardize and enable the shopping and buying flow. It is the first app to leverage local availability information from Milo, PayPal mobile express checkout and RedLaser barcode comparison shopping all within one seamless experience. With the combined powers of Milo, PayPal and RedLaser, shoppers can now easily access both online and offline inventory, find the best price, purchase the item securely and either pick it up at a local store or have it delivered to their front door.
“This new version of RedLaser is a major stepping stone in the evolution of mobile shopping. Through integration with PayPal and Milo we can now offer consumers the unprecedented ability to research online and offline inventory at the same time and purchase their items with a truly seamless end-to-end shopping experience,” said RedLaser general manager and senior director of eBay Mobile, Rob Veres. “We are proud to bring this technology to the market and empower holiday shoppers to confidently purchase whatever they want, wherever they are – at the best price.”