• Rosa Acuna

    wow…speechless….lol

  • http://www.facebook.com/deca.solitera Deca Solitera

    Fckn juicy! It rocks, as almost all the Benetton’s campaigns …

  • http://www.facebook.com/profile.php?id=633505366 Daniel Skotheim

    I like!

  • http://twitter.com/peaceforsale Monica Curca

    shocking yes, wonderful yes…

    • http://twitter.com/djuricalek Aleksandar Djuric

      I agree with you, totally. 

  • Iman

    disgusting…outrages…BIG UNLIKE  

  • Iman

    It looks like a commercial for gay ppl…UNCOMFORTABLE

    • http://www.facebook.com/deca.solitera Deca Solitera

      That’s so thoughtless comment…

      • Terry Gallagher

        I think you are the thoughtless one…

  • Laura

    Gay campaign or world peace? please take a stand, Benetton. 

    • http://www.facebook.com/deca.solitera Deca Solitera

      Gay campaign? C’mon, don’t be so shallow…

    • http://www.facebook.com/dinosaadeh Dino Saade

      Poor Laura, is that all you saw? all categories of people were brought (family, kids, punks, fighters, gay, religious, veiled, black, asian, school boys…….)

      I can relate this ad to the UNITED COLORS of Beneton.

  • rebecca

    ” Benetton agency Fabrica made these pictures without the leaders’
    permission and they don’t expect them to complain because their message
    is human.” Oh, really? REALLY?!? Their message is creepy orientalism, sacrilege of two faiths, and a SERIOUS misunderstanding of the political landscape. Just when I stop hating Benetton, they give me a reason to hate them again. Disgusting. Will never purchase their clothing again.

  • Sabaza

    Shocking? Yes. Effective? To do what? For sure not promote Benetton, because honestly, when it’s this shocking, who cares about Benetton? Is it gonna sell more clothes? I doubt

    • http://twitter.com/djuricalek Aleksandar Djuric

      Were there any other previous ads by Benetton which aim was to sell more clothes? I doubt. :)

  • Terry Gallagher

    Shameful, pain in the butt company that works on shock to get in the news. I’ve boycotted them forever. Just something else for Italians to be embarrassed about. 

    • http://www.facebook.com/deca.solitera Deca Solitera

      Are you sure you’re getting the point?

  • Fadi

    Absolutely fantastic.  Reminds me of yet another brilliant ad campaign Benetton came up with a few years back – the one with the nuns and priests kissing.

  • Alue786

    Why did Benetton decide to use the islamic culture ? Is it propaganda or what,mockery?

  • Lucretiantt66

    GREAT JOB! THEY LOOK SOOOOO PASSIONATE, LOL LOL! love can really heal the world if only it was given a chance.

  • Dananniel

    all ah is fags……..nothing new

  • http://www.facebook.com/profile.php?id=755096549 Michelle Barrios

    I really like Benetton provocation campaigns, but this time I would have liked better to see kisses on the cheeks instead of the lips. The reaction would have been totally different with still a strong message. The feeling of UNHATE & peace would have been clearer, in my opinion. Maybe that was the original idea but then someone said: “No! Let’s go much further! Fuck’em!” hahaha! Of course this is another excuse to provoke and to make a strong impact, BAM! But let me tell you something: What I love the most is the fantastic photo retouching, they are awesome! :D

  • Caddon

    They are actually very good and creative ads, negative reaction though, is expected from ultra-conservative shallow-minded people.

    • Upil

      it is disgusting and those who are againts this are not shallow minded

X