eBay’s Virtual Pop-Up Stores Engages ConsumersWritten by Aleksandar Djuric / Featured in: Creative, Digital / 14.11.2011.
New York City and San Francisco are now richer for two virtual pop-up stores which were developed by eBay. Recently, eBay has launched stores where you can use smartphone technology – scan the QR codes of an item and the price pop right up on your display. Cool, right?
This time eBay is going for the charity work. By scanning QR codes for prices, you immediately bring toys to life. All toys cost from $2 to $25, so you can really participate in a campaign without expensive costs. Especially, eBay will donate 100 percent of the proceeds from this project to Toys for Tots.
The Give-a-Toy store windows launched online at www.eBay.com/GiveAToyStore. You, as a consumer, can play virtual video games, make donations and share activities on Facebook and Twitter. Also all Facebook users can download an app to customize virtual toys. For each customized toy, eBay will donate from $1 to $50,000 to Toys for Tots.
“This holiday season, we are leveraging our technology and platform to power The Give-A-Toy Store, which offers a differentiated experience for shoppers who wish to give using their mobile phone,” said Richelle Parham, CMO at eBay North America. “Consumers are more inclined to give to charity during the holidays, and eBay is gearing up for what we believe will be our biggest mobile shopping season ever. We partnered with Toys for Tots to spread some holiday cheer and give people an innovative way to window shop for good.”
The new stores will be open until December 31, like I said, in Big Apple and city of design and creativity – San Francisco.
This is a superb way to engage consumer and help at the same time. QR codes are getting more spotlight in various marketing campaigns and they are a good way to create a form of interaction with your consumers. I’m sure that eBay Pop-Up Virtual Stores will be successful with donations so they can at least bring a smile to children’s faces for the upcoming holidays.