PepsiCo, Price Rite Team & Feed The Children Provide Families In NeedWritten by Branding Magazine Editorial / Featured in: Uncategorized / 12.11.2011.
Feed The Children, PepsiCo and Price Rite partnered to deliver four semi tractor-trailers full of food and essentials to help 800 families today in Hartford. Families in need received the donations at Comcast Theater (61 Savitt Way).
More than one in three children living in Hartford (42.8 percent) is at risk of hunger. The number of impoverished children living in Connecticut (96,188) could fill the XL Center more than five times.
A longtime supporter of Feed The Children, PepsiCo generously donated products, along with local retailer Price Rite. Hartford area employees from both companies donated their time to help distribute boxes of food and products to local families in need.
Each family received a 25-pound box of food, PepsiCo products such as Quaker Oatmeal, Pepsi beverages and a multipack of Frito-Lay snack chips; Price Rite provided fresh produce, hearty soups and breakfast cereal. Families also received a 10-pound box of personal care items and a box of Avon products. The boxes were designed to help a family of four up to one week. The Community Renewal Team, Inc. pre-identified families receiving the boxes.
The distribution is part of Feed The Children’s Americans Feeding Americans Caravan, which has helped more than 305,000 families across the country since it began in 2009.
“We sincerely appreciate the tremendous contribution by PepsiCo, Price Rite and their employees to help children and families in Hartford,” said Tony Sellars, spokesperson for Feed The Children. “Our Americans Feeding Americans project is geared toward people who are still being affected by the economic downturn, including many who until recently considered themselves middle class. A lot of these people, for the first time in their lives, have not been able to provide for their families and this distribution will provide relief for them at a crucial time.”