Hyundai’s Questionnaires Improve Sales

Ever since Hyundai showed up on US market, it was always far behind its Asian competitors like Honda, Toyota and Nissan. However, in a past decade or so, Hyundai improved a lot. Interior, exterior and even fuel efficiency improved so much that people just didn’t want to spend their money on expensive Asian cars. As an ad on to that, we had a huge financial crisis that lead to many big car companies in the US went bankrupt, and so Hyundai obviously followed the pattern of “what doesn’t kill you, makes you stronger”.

Recently, Hyundai came up with the campaign called New Thinkers Index, which would provide them with opinions of how Hyundai should look like by famous people in the world of theatre, music, sports, and other folks. The campaign is launched in order to make potential customers to read articles and watch videos that makes them do “online quizzes” in eight different areas.

The campaign was launched in collaboration with Bing and MSN under the slogan “New Thinking, New Possibilities”. Also, it will be launched all over the web, on portals such as Facebook and Twitter, Youtube and Vimeo, MSN, Windows live Messenger and others. Users are encouraged to share their results on Facebook, which is another great way to spread a good word. It is fun, and it’s sort of tinny quiz IQ test, why not do it in a few minutes if famous people did it.

What is very important in this campaign is that Hyundai is focusing on celebs to get their product through the market. If Kevin Spacey did this, I want to see if I’m better than this Hollywood star. That is the point that they want to spread.

One of the parts of the campaign is to release videos with famous celebs an one of them should be, none the less but Kevin Spacey. You might have noticed that this has nothing to do with cars. This is just a good marketing way to make people think differently about Hyundai. “We’re not shifting cars, we’re shifting thinking—moving the needle on people’s perceptions of Hyundai as a brand. Everyone knows the brand, but Hyundai needs to increase the brand love. This isn’t shouting it from the rooftops, it’s aligning the positioning to desirable content in a subtle way,” commented Jonathan Oliver, senior digital strategist at Microsoft Advertising.

  • Manon

    Error is preventing me from giving feedback.

    I had the vehicle for 1 month and
    1 day today. It has great control in bad weather condition. I was amazed when
    I had to drive into a snow storm. I feel safe driving the vehicle it’ s a great

    I purchase a 2013 Tucson
    Premium. I want to let you know that the remote control was install at the
    manufactory and it wasn’t program properly, it caused a lots of frustration for
    the past month trying to start the vehicle with the remote control. You should
    definitely check into why it wasn’t program properly and maybe for best
    practice, trying both remote starter before shipping the vehicle.. Hyundai in
    Gander ,NL, will look at it on Monday, so far they are giving me really great

    The average in KM Is not at
    all what was advertised. It was suppose to average 7.4 LT per 100 KM on the
    highway. We tested the vehicle Lt per K, and it’s averaging 9.4 Lt per 100 KM,
    this is a big difference.I was made aware of the reimbursement program that you have set up to compensate on the error that was made. I did enrolled
    into the Reimbursement Estimate. It look like I’m going to have to go the
    nearest dealer everytime for reimbursement. It is a real disappointment, we did
    a lot of research the get good gas millage with the vehicle. With the price of
    gas today, the millage is very important to us. It seem like you knew for a while that there
    was a mistake, how come your website are not updated to reflect the right average
    of LT per 100 Km. I just bought the
    vehicle a month ago and even today your website is not updated to reflect the
    right Lt per KM. You should definitely update that information for next clients. I
    definitely will make everybody aware that you are making false gas consumption advertising..

    Be aware that the website is not showing the right gas LT per KM.

  • dougg

    I bought a 2010 genesis coupe new. In the past 50 000 km ive hade all exterior lights changed due to moisture. The driver side seat cover had to be chnged at 12 000 km cause it was worn right out. At 40 000 km it went in for RUST!! on the left rear quarter panel… for the first time… Two months later its going in for the fourth time, for the same rust. So not only poor build quality, but very poor customer service!!