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Arcus Wine Redesign by Katarina Radovic
  • November 7, 2011
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Arcus Wine brand has presented their redesign of Frithjof Nicolaysen wine collection. There are five different wines, two red and three white, packed in specially designed box. Their first product was launched in 2002 and become pretty much popular in Norway with good reviews from wine experts. This time idea of design was to make more family packaging look and different story and identity of each wine box.

I like the geometrical kind of design that is used on boxes. All illustrations are inspired by landscapes in modern, maybe even cubist style with different coloring. From that abstract design we could recognize a seascape, vineyard or green hills that are telling us about environment where grape is growing. Besides that there are different symbols, mountains, boat, trees and two others, that would help costumer to recognize its favorite wine.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.