Manchester United – Freemasons In Social-Media NetworkingWritten by Branding Magazine / Featured in: Advertising, Agency, Business / 02.11.2011.
The Premier League football club has decided to appoint SapientNitro as its global digital agency, in order to handle club’s digital strategy, aiming at its global audience.
The site marks a huge step for the team, who have consistently embraced social media. No specific features of the site have been revealed, so it’s not clear yet how much the site will act as a replacement for Facebook or Twitter activity. It has been revealed however, that the site will have an extensive video offering, with exclusive behind-the-scenes clips and content from players. Fairly extensive task is set up for the team here, since they ought to unite a global Fan base that was identified to be as 500 million strong. This is just a proof that as companies become more sophisticated in their use of social media, and that Facebook just won’t do the job. When it comes to uniting global communities, many brands may be better placed to implement their own social network, though Facebook shouldn’t be ignored here. Rather than foregoing the features available within social networks, they should be used to offer an integrated experience across your own site.
Interesting news, since Manchester United had quite impressive social media activity in the past few years. Hopefully, they keep their online content free for Red Devil’s fans.