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We are all players PlayStation! by

  • October 25, 2011
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Earlier this month PlayStation made a commercial and campaign dedicated to all players and their victories. Now, Sony continues in same spirit, presenting us new commercial for PS3, named “We are all players PlayStation”. I think it’s inspiring and encouraging just like the previous one. I like the message that they’re trying to send us, that we are all players and competitors in everyday LIFE. The interesting thing about this advert is that somehow prehistoric man sounds so wisely and open minded. The ad by the advertising agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina with creative directors Joaquín Espagnol and Ariel Serkin. Check it out:

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.