Bluetooth Smart: Connecting With The 21st Century Just Got SmarterWritten by Branding Magazine / Featured in: Creative / 25.10.2011.
The Bluetooth Special Interest Group (SIG) announced two new brand extensions to its globally recognized logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth v4.0 – the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Bluetooth Smart Ready devices are phones, tablets, PCs and TVs that sit at the center of a consumer’s connected world and implement a Bluetooth v4.0 dual mode radio. Bluetooth Smart devices are sensor-type gizmos like heart-rate monitors or pedometers that run on button-cell batteries and were built to collect a specific piece of information. Bluetooth Smart devices include only a single-mode low energy Bluetooth v4.0 radio.
Bluetooth Smart Ready devices can connect to the billions of Bluetooth devices already in use today and also to new Bluetooth Smart devices just starting to enter the market. Bluetooth Smart devices, due to their revolutionary low power consumption, will only connect with products denoted with the Bluetooth Smart Ready mark, plus those designated specifically by product manufacturers.
In a world full of smart phones, tablets computers and every other concieveable device in between, Bluetooth has tapped into the furtherest reaches of connectivity with its newest label, Bluetooth Smart. As put by executive director of the Bluetooth SIG Michael Foley, Ph.D: “Here’s the truth of the matter: Bluetooth Smart and Smart Ready devices will revolutionize the way we collect, chare and use information.”
Among the first devices to be released with the new technology that helps consumers manage compatibilty and kickstarting manafuactures fight to create their best Bluetooth devices yet, of course is the Apple iPhone 4s.