• October 16, 2011

October 16 – Steve Jobs Day 

Governor of California has decided to announce that October 16 will be Steve Jobs Day. Also on that day, Apple will hold a memorial at Stanford University… Read Full Article

Starbucks Establishes CUP Fund In Japan 

It’s quite known that Starbucks is very dedicated to helping out humanity in need. After the recent developings in Japan, Starbucks Coffee Japan announced the establishment of the Starbucks CUP Fund (Caring Unites Partners)… Read Full Article 

Cue: Jack Daniel’s Evolving an Icon 

“When a brand’s identity is true, its purpose and passion are clear. And contagious. Cue was created to give marketers this kind of power.”… Read Full Article

Introducing Industrie Denim – A New Retail Concept Dedicated to Premium Denim 

Levi Strauss & Co. and American Rag founder, Mark Werts, today announced a collaboration on a new premium denim concept called INDUSTRIE DENIM… Read Full Article

Facebook iPad App Hits The App Store 

iPad users can finally upgrade from the version 3.5 Facebook app, which is actually an optimized iPhone application, to the long awaited 4.0 version which is designed both for iPad and iPhone… Read Full Article

HTC Gives £100 Mil For Global Advertising 

This one is serious folks. HTC goes in hunting for global agency which will be perfect for creating various ads on all markets and company will pay bunch of quids – £100 million, my dear readers, is very, very big amount of money… Read Full Article

Art Of Flight: Extreme Evolution In Extreme Elements 

“The Art of flight” is a new movie that follows a team of professional snowboarders through remote backcountry terrain from Alaska to Patagonia. So you’re thinking: “ It’s getting late, I’m winding down the day, maybe I should watch some videos.” … Read Full Article

Smart. Size Matters. 

Ever since it showed up on the European market as a small, compatible and fuel efficient car, Smart cars got a lot of sympathy among its customers… Read Full Article

Coca Cola Recieves Special Pentaward 

At the sold-out Pentawards 2011 in New York, USA, the Coca-Cola Company received a Special Pentaward for its unique Coca-Cola bottle that stands as a symbol for packaging design, but also as a symbol of the American civilization… Read Full Article 

Twitter and “Tweet” Trademark 

We can’t expect for the whole week to pass without any news or development in social network business. Today we’re talking about Twitter and many of you are questioning what’s new about this social media… Read Full Article

 

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.