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New Dior Website by Katarina Radovic
  • October 12, 2011
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After short film for well known J’Adore fragrance, fashion house Dior presented a trailer for their new website dior.com. This is first time that Dior is advertising something else besides glamorous fashion and cosmetics lines. In 1950’s Dior founder Christina Dior made revolution in fashion what was called “New Look”. Even Dior is fashion brand based on its glamorous tradition, I think that it has to keep up with time of digital branding and take care of digital “new look”. They announced website balance between Christian Dior Couture and Parfums Christian Dior. It should start online from today, Wednesday Oct. 12th.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.