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Toshiba’s Guinness Record For A Comercial by Dusan Mihajlovic
  • October 6, 2011
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Toshiba, one of the Japanese popular electronic manufacturer, got their own spot in the Guinness Book of World Records. It was for having the most number of moving image cameras used in a composite film shot. ‘Time Sculpture’ as TV commercial is titled was designed by the UK designers from Hungry Man Studios, and on shooting they have set up 200 HD video cameras and took 360-degree shots of nine people who were just doing some regular things. The film that was made from over a 110 hours of footage and over 20 TB of data, was combined by some of the brilliant minds from Hungry Man. The result was a continuous shot of those nine men, and the fascinating look of this technique goes beyond boundaries of time and space:

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BY Dusan Mihajlovic

Contributor

Dusan Mihajlovic
Since his birth, he was always in a move, hyperactive some would say. But nowadays they say he is traveller who does not chase life, but life is chasing him, enthusiastic, keen on music, always trying to expand his wide knowledge, but well organized in his frenzy world with very little spare time. Majoring in International Finances on University of Belgrade, but also keen on developing brands. Favourite quote: Carpe Diem.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.