Dell’s Massive Painting @ IFA Berlin

FITCH UK asked Berlin based design studio PEACHBEACH to paint three walls build out of Switch-Lids for DELL Computers, which had a big stand at the IFA Berlin trade fair, the world’s largest and most important trade fair for consumer electronics and household appliances.
They wanted to present there Switch-lids in a different way. On six days we had to do three different walls so we decided to do one big design and cutted it in three different pieces. These switchable covers for the DELL Inspiron 15 R where handpainted by us and on the next day we gave it all away for free.”

What’s a better way to make a boring fair stand interesting than some awesome massive drawings on the walls?
I love the fact that the lids were hand drawn and then given out for free.
Check them out:

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Photos by Christian Thomas and Femke Nouters.

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