Hot story
Where is Content Marketing Heading?
Where is Content Marketing Heading? May 8, 2013
Editor's pick
Branding the Presidents of The United States
Branding the Presidents of The United... May 9, 2013
FedEx Zombie Commercial by Katarina Radovic
  • October 1, 2011

If you ever become a zombie don’t worry because FedEx delivery will be…fast enough to save your life? Erm… Well…. This can only happen in movies and in the new FedEx commercial called “FedEx Zombie Outbreak” by BBDO Guerrero. Evil zombies tried to take over the planet, but cute FedEx courier brings the antivirus on time. Just as you would imagine, zombies are attacking four people in a market and one of them is bitten, the usual classic horror movie scene; and in moments of panic, the delivery boy is still nice and polite, showing the main attribute of FedEx. There’s also a tag line at the end, “Take the drama out of delivery”. The idea behind the commercial is funny and entertaining; and combined with the fun way FedEx is represented and the great zombie makeup and costumes – this makes a well done job by BBDO Guerrero; seems that they got this one right.
Check out the commercial and the behind the scenes footage:

Interesting read? Share it:

BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
MAGAZINE
INFO & MAGAZINE
ADVERTISING
© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.