Where Is Valentina? by Katarina Radovic
This September fashion brand Valentino finally presented the long awaited commercial for their new fragrance “Valentina“ inspired by ‘Italian’ scents. The fragrance campaign is shot in the romantic city of Rome and directed by David Sims.
This time, Valentino’s face for the commercial is the beautiful Freja Beha Erichsen, who reminds me of Audrey Hepburn, because of her inborn elegance. The commercial itself is about a fabulous girl named Valentina, who runs away from a luxury party so she could go to a club with a guy (model Alex Cunha), while everyone is looking for her and is wondering where she went. It’s mystical, seductive and charming, just like expected from Valentino.
As for the perfume bottle design – it’s elegant and feminine, decorated with flowers in three different colors, with a dominating soft pink tone and a round shaped bottle.
This fragrance is developed in collaboration with “Puig”, the leader in perfumes and cosmetics industry, and perfumers Alberto Morillas and Olivier Cresp.
It’s a “floral – fruity – oriental” perfume with Amalfi orange blossoms, sweet jasmine, tuberose and wild strawberries.