The Think Exhibition Created By IBMWritten by Aleksandar Djuric / Featured in: Creative, Digital / 26.09.2011.
A hundred years old and its still one of the most stable and successful brand and company – IBM. For this occasion, IBM opened the Think Exhibition at Lincoln Centerlocated on Jaffe Drive in New York. Using the latest technologies and maps, the Think exhibit is an interactive project which explores how the world works and how to make it work better. There are three ways to engage visitors in conversation about improving our lives.
The first one is called “Data wall”. It is a digital 123-foot wall and it’s presenting the live data streaming about traffic on Broadway, to solar energy and air quality.
The second, “immersive film” is 40 seven-foot screens suspended in one media zone. Visitors can watch a 12-minute film about the pattern of progress from past to present.
And the third is an interactive experience that visitors explore after the films are finished. Those 40 media panels become interactive touchscreens, transforming the space into a field of discovery – from clocks and telescopes, RFID chips and ciomedical sensors to interact with.
Visitors can learn from this project a lot. They can learn how maps have been used to track data, from early geographical maps to the most recent digital ones. Interacting with various models they can also learn how complex systems as weather prediction algorithms work.